How To Use Performance Marketing For Sustainable Advertising
How To Use Performance Marketing For Sustainable Advertising
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a method to improve their information collection processes. While it needs a lot more technical knowledge than normal GTM and may introduce added costs, it can bring about better accuracy and even more trustworthy data
Pixel tracking uses a piece of code to sign up conversions on your site. It's simple to set up and much less vulnerable to ad blockers.
1. Extra exact data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with altering web browser privacy plans. This means that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less precise than it must be.
Server-side monitoring is an extra protected choice that assists to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by ad blockers or other safety steps. This offers much more precise data and a much more total photo of user trips throughout networks.
On top of that, this sort of monitoring enables companies to track conversions outside of the site, such as phone calls and in-store brows through, which can be difficult for pixel-based tracking. This versatility provides online marketers a lot more ownership over the data they send, and makes it easier to abide by numerous information legislations. It's likewise a lot less susceptible to fraud, as it's harder for illegal stars to adjust the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables companies to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This improves information completeness and accuracy, which can aid marketers make even more informed marketing choices.
Typical pixel tracking relies upon JavaScript tracking codes that are put in website site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can cause data collection interruptions and unreliable results. Server-side monitoring enables social media retargeting services to bypass these restrictions and provide exact, consistent information that is less at risk to interference.
This type of monitoring likewise permits businesses to track conversions that take place beyond the site, like call and in-store acquisitions. This is important considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is more trustworthy for businesses seeking to adjust to these adjustments.
3. Less susceptible to fraudulence
Server-side monitoring allows organizations to control information hauls before it reaches 3rd party endpoints, improving safety and personal privacy. This is particularly vital as different internet browsers and platforms progressively transform how they deal with cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place outside of your site.
On top of that, server-side tracking enables you to catch customer information directly by yourself web servers. This removes dependence on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side radar is a set of instructions that tells your internet site's web server what occasions to videotape. This information is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternative method that uses a little piece of code on your web page to gather information from customers.
4. Less complicated to apply
Server-side monitoring is an information collection procedure that happens on the website's own server, bypassing web browser restrictions. This implies that data gathered by the website/app is first sent out to the server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of information administration and provides organizations much more control over transmission, making it typically more reliable. Consequently, it's less prone to information challenges brought on by points like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise data and assists ensure conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking limitations imposed by internet browsers and advertisement blockers.